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How Chatbots can enhance the consumer experience

How Chatbots can enhance the consumer experience

Over the years, consumer expectations and buying behaviors have evolved. Online shopping has gained momentum. Consumers are heavily engaged with brands across various social media platforms. According to Statista, in 2019, we will see 2.18 billion mobile phone messaging users and this number will rise significantly in the coming years. With technology and social media enabling an always-on approach to business, customer expectations have been higher. Are the brands prepared to embrace these shifting preferences and connect with their consumers across every touchpoint?

The answer to this ever-changing landscape is Chatbots.
Chatbot | noun: A computer program designed to simulate conversation with human users, especially over the internet.

Chatbots are powered by artificial intelligence (AI) and are excellent conversationalists. They can prove to be more efficient than the traditional methods of listening and responding to consumers. According to Mark Zuckerberg, “AI combined with some human help will allow users to hold fairly normal conversations with bots just like one would with friends.”

As stated in the HubSpot research report,
– 56% of people would rather message than call customer service
– 53% of people are more likely to shop with businesses they can message
– 71% of people use chatbots to solve their problem fast

A recent study concluded that Chatbots can have CTRs ranging from 15%-60% whereas the average email marketing CTR is only about 4%. The global chatbot market is expected to reach $1.23 billion by 2025 with a compounding annual growth rate of 24.3%, according to a Grand View Research report. This is a strong indication of more and more businesses integrating Chatbots to enhance their services.

Companies can improve customer retention, provide top-notch experience and get future ready with KLoBot – a DIY AI chatbot builder application that provides a unique drag+drop Bot Builder experience to help your organization create and manage chatbots without writing any code. Chatbots built with KLoBot can be deployed to popular channels like Slack, Teams, SharePoint, Facebook, Twilio etc., within minutes. You can learn more about KLoBot Features and benefits here – https://www.klobot.ai/#benefits

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