Chatbots for Customer Service
Chatbots, a game-changer for organizations!
Millennials and social changes are necessitating enhanced Customer Service (CX)
Customer service, while likened to back-office or desk jobs, has long been outsourced to third parties (call centres) for resolving customer queries. Over the years, outsourcing customer support services has hampered organizational flexibility, brand value, and privacy. With some automation, the digital revolution shifted businesses toward adopting Interactive Voice Response (IVR) technology for handling and prioritizing high volume of calls, simplifying customer service processes, and cutting overhead expenses. Although IVR allowed companies to automate their customer support and increase professionalism, the complex routing mechanism and inflexibility resulted in customers dissatisfaction towards an organization or a brand.
In today’s highly connected and personalized world, customers demand instant resolution of grievances and high-quality customer service at anytime, anywhere. To meet these ever-growing expectations and be available on all familiar communication channels, many organizations are investing in AI-enabled chatbots, which can successfully handle and respond to customer queries 24/7. 2018 witnessed an increase of more than 160% client interest to implement chatbots and other related technologies. By 2020, over 80% of the enterprises have plans to use chatbots. With the urgency to enhance CX industry, virtual assistants and chatbots are helping B2B and B2C companies to engage with customers at every step of customer lifecycle. By 2020, around 25% of customer support and service operations will integrate Virtual Customer Assistants (VCA). Integrating chatbots on a channel allows organizations to provide real human-like interactions using NLP, resulting in seamless and personalized user experience.
Chatbots are gaining high traction and will continue to be a huge trend in 2020
The existing skills of chatbots allow organizations to manage their transactional interactions; however, AI-enabled chatbots are shifting the value from transactional to transformational conversations, which are more intense, supportive, and insightful. Chatbots are handling customer interactions quickly and far more efficiently reducing the workload of customer service agents, enabling them to focus on upselling or handling other complex issues. Organizations have reported nearly 70% reduction in inquires done via chat, email, or calls after implementing Virtual Customer Assistants.3
Chatbots In, IVR Out
Chatbots gaining mainstream attention in customer-facing sectors
Chatbots have now become a key element of an organization’s technology roadmap and hold the potential to bring value across various industries. From a legal industry perspective, chatbots built with voice and text capabilities provide drastic improvements in handling queries such as case status, court date, assigned lawyer, payment status, document search and many such operational tasks. Lawyers and their clients stand to benefit from the digital transformation, resulting in exceptional handling of queries as well as improved user experience.
The advent and popularity of e-commerce companies have made everything available online to their customers, which led e-commerce companies to use chatbots as a sales channel. Chatbots are being used to sell products by sensing customer intent and via personalized product recommendations. Chatbots in e-commerce are more productive and cost-effective, which are driving clicks, customer acquisition, retention, and loyalty. Chatbots and human agents are working together in the e-commerce industry to deal with irate customers by sympathizing with them and offering actionable solutions. E-commerce chatbots have turned out to be the best way for augmenting the customer shopping experience as well as e-commerce backend systems.
The banking industry is among the early adopters of most technological innovations, which have achieved commercial success. Chatbots in the banking industry have witnessed a lot of interest with several banks, adopting AI-enabled chatbots for conducting smarter conversations with consumers. Any bank queries handled by chatbots can save the human agents’ time resulting in significant operational cost savings. These chatbots are assisting customers with their basic transactions, which include balance information, credit card bills, budget planning tips, and other bill payments among others. These proactive insights offered by chatbots are enhancing the customer support process and have made banking chatbots a highly successful tool for effective communication. KLoBot allows banking and financial service organizations to deploy chatbots within hours on their preferred channels and enables to drive customer loyalty by delivering proactive alerts and right fit suggestions to their customers across all channels.
“AI-powered Chatbots with NLP capabilities are catering to the customer service requirements”
Human agents vs. Chatbots
Human agents and chatbots – A blended recipe for customer service success
Although chatbots are known to be sophisticated tools, they cannot render human service agents obsolete; instead chatbots are making them more efficient in resolving critical customer issues. 30% of the customers consider that chatbots and virtual assistants will handle customer service issues with ease, and nearly 86% of the customers prefer interaction with human agents. The implementation of chatbots across various channels is now considered as the perfect solution for organizations to connect with their customers.
KLoBot, a DIY chatbot builder platform, allows companies to harness the power of chatbots for connecting with their customers and managing customer relationships. KLoBot’ s solution is implemented with governance policies and offers customization based on the organizational needs to sustain in a competitive environment.
When dealing with complex issues or with technologically challenged individuals, KLoBot’ s “live agent handoff” capabilities smoothly transition the conversations from bots to a human agent. Although chatbots are quick and smart, they lack relevant empathy. In such scenarios, the ability of KLoBot’ s chatbot to understand the underlying context and handoff to human agents goes an extra mile to boost customer services.
“In maintaining an emotional connect with a brand, chatbots can augment human expertise”
-  Gartner CIO Survey, 2019
-  Business Insider experts, 2019
-  Gartner Customer Experience Summit Tokyo, 2018
-  Capgemini, Smart Talk, 2019
-  CGS Customer Service Chatbots & Channels Survey, 2019
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